A promotional incentive provided by Ford or its dealerships, it permits recipients to expertise driving a Ford automobile, sometimes with a financial reward for his or her participation. This monetary reward could also be provided as a bodily card, digital code, or account credit score, redeemable at collaborating retailers or utilized in the direction of eligible Ford companies or purchases.
The sort of promotion serves to encourage potential patrons to familiarize themselves with the Ford product line, offering a hands-on expertise earlier than making a purchase order resolution. Traditionally, automotive producers have utilized numerous incentives to drive showroom visitors; this explicit methodology combines the expertise of driving a automobile with a tangible financial profit, aiming to transform curiosity into gross sales. The profit extends to each the buyer, who receives compensation for his or her time, and the producer, who good points a invaluable alternative to showcase their autos.
