The follow of utilizing SMS and MMS to speak with prospects relating to automotive gross sales, service, and associated info is changing into more and more prevalent. This communication methodology permits dealerships to ship appointment reminders, promotional presents, and repair updates on to prospects’ cell units. For instance, a dealership would possibly ship a textual content message confirming a buyer’s upcoming oil change appointment or notifying them of a brand new incentive on a well-liked automobile mannequin.
The rise in adoption of this methodology stems from its effectivity and the excessive open charges related to textual content messages, considerably surpassing these of electronic mail. It supplies a direct and speedy channel for conveying vital particulars, enhancing customer support, and driving gross sales. Its historic context includes the evolution of cell expertise and a shift in direction of personalised communication methods within the automotive trade, providing a extra handy and accessible different to conventional telephone calls and postal mail.
